Ekimetrics at
Cannes Lions 2026
Smarter decisions for Brighter outcomes
— meet us under the Cannes sun.
Cannes Lions is always a key moment for the industry: a chance to step back, exchange ideas, and look at where creativity, growth, and effectiveness are heading next. Across four days, Ekimetrics will bring together marketing leaders and industry voices for conversations on how data, AI, and measurement can help brands make better decisions and turn marketing measurement into lasting business impact.
CMO Effectiveness Breakfasts
Join us at our Eki.Terrace for an exclusive breakfast series.
Across three roundtables, we'll explore how brands can better connect creativity, media, measurement and growth.
Tue, June 23
8:45 AM
Five inconvenient of truths in marketing
-
Mark Evans
Ritchie Mehta
Wed, June 24
8:45 AM
The impact of creative on brand building
-
Les Binet
Thu, June 25
8:45 AM
From channel to ecosystem marketing optimization
-
Sorin Patilinet
📍 Location: Eki.Terrace, Cannes
Full address shared upon confirmation
Fireside Chat:
L’Oréal x Ekimetrics
Marketing Leadership Summit by

💡 When marketing grows more complex, decision-making becomes the advantage.From marketing measurement to a global decision system.
Thu, June 25
12:10 PM
Fabien Petit - L'Oréal
Camille Erard - Ekimetrics
📍 Location: Brand Innovators, Rado Beach, Cannes
between the Carlton and the Martinez
Executive meetings
Discuss your marketing effectiveness priorities with our Senior Leadership Team
Throughout Cannes Lions, Ekimetrics experts will be available for one-to-one executive meetings with brands looking to accelerate their marketing effectiveness journey.
ALL WEEK
JUNE 22-26
📍 Location: The Majestic
reserved table throughout the festival

Our speakers
Mark Evans
Coach, Mentor, Consultant,
Chairman, The CLIMB
Ritchie Mehta
Founder,
The CLIMB
Les Binet
Marketing Effectiveness
Expert, Les Binet Consulting
Sorin Patilinet
Marketing Effectiveness
Expert & Author, PepsiCo
Camille Erard
Partner & Head of Luxury & Beauty, Ekimetrics
Fabien Petit
Marketing Effectiveness Director & CTO CDMO, L’Oréal
